Key Responsibilities

• Conduct market research and competitive analysis to identify opportunities and threats, and align all marketing inititiatives to support company strategy.

• Manage the company’s brand, and ensure consistency across all marketing materials and communications.

• Collaborate with cross-functional teams, including development, construction, and customer service, to ensure that marketing strategies align with business objectives.

• Develop and execute the company’s overall marketing strategy to promote our projects and enhance our brand equity.

• Lead the marketing team and manage all marketing initiatives, including advertising, digital marketing, event marketing, public relations, content creation, and data analysis.

• Execute marketing strategies across various channels, including digital, social media, and events, to generate leads and drive sales.

• Develop and execute project launch plans in collaboration with project development and sales teams.

• Manage and allocate the marketing budget to maximize ROI and achieve key performance metrics.

• Build and maintain the database for the real estate portfolio, ensuring reliable, accurate, and up-to-date information about properties, prospects, and clients.

• Provide timely data analysis of real estate trends, market conditions, and customer preferences to support decision-making and marketing strategy formulation.

• Develop and maintain relationships with key partners, agencies, and vendors to support marketing initiatives.

• Drive and promote creative designs and concepts to develop marketing campaigns and materials that align with project goals and stand out in the competitive market.

• Manage and supervise customer care functions and work closely with the sales and construction team to ensure our customer service quality and owner/buyers experience meets desired standards.

Qualifications

• 8+ years of experience in marketing, with at least 5 years in a leadership role, or manager level, in a real estate development company.

• Bachelor’s Degree in Marketing or related field required; MBA preferred.

• Strong strategic thinking, creativity, and resourcefulness in collaborating with partners and delivering compelling content.

• Excellent interpersonal skills and ability to work collaboratively with cross-functional teams and keep relationships with industry partners.

• Proven track record of successfully developing and implementing marketing strategies that drive revenue growth with developers.

• Experience leading and managing teams, including hiring, coaching, and mentoring team members.

• Excellent written and verbal communication skills.

• Experience managing budgets and allocating resources to maximize return on marketing budget.

• Proficiency in database management and data analysis tools.

• Strong project management skills, schedule management skills, and ability to manage multiple projects simultaneously.